Baidu made friends with Omniture.

Omniture that offers software solutions for business optimization announced a partnership with leading Chinese search engine Baidu.com.

Software from Omniture SearchCenter allows to control and predict site promotion, automating biding of keywords and work with different search engines from a single interface.

The integration of program from Omniture with the Chinese search engine allows advertisers to produce better management of sites and optimize advertising budgets in Baidu.

According to the search management the Chinese Internet audience continues to grow so the advertisers are very interested in the possibilities for targeting advertisements to selected audiences.

According to the forecasts of research company IDC, China's population of Internet users by 2011 will presumably include 378.9 million. The volume of advertising market by this time will presumably reach $ 4,328 billion.

According to Information Technology