Yahoo Right Media has become a partner of LucidMedia.

The advertising platform LucidMedia became a partner of Yahoo Right Media Exchange to provide new opportunities for contextual advertising with the help of Lucid's service - ClickSense.

The system ClickSense, which began its work in 2004, will allow users to group content by 60 categories of vertical search, including opportunities for blocking and editing to ban for display on some sites. Among the proposed channels there will be automotive, financial, entertainment, sports and other verticals.

Lucid, which has been developing for about 10 years, will not only work for the Right Media Exchange, it will be available to any other partner on request.

According to the management, ClickSense was created by a unique algorithm for content recognition to determine its category. This feature greatly enhance the abilities of advertisers, improving the relevance of advertising.

According to Clickz