25 July 2008, 00:43
Site owners would increase costs
Outsell, Inc. company analysts concluded that in 2008 the cost for companies on advertising and marketing in the U.S. will grow on 3.9%, to $ 412.4 billion. The largest increases will be observed in online advertising - 12.3%.
Outsell, Inc. researchers believe that companies would increase spending amount on their own sites. Thus, in the current year to upgrade Internet resources will take 61.8% of the total marketing budget.
Also the company's record points out that most advertisers are interested in advertising costs in terms of sales growth (46% of respondents), the cost of transition (37%) and price on clique (32%)
