Microsoft tests AdCenter Desktop

Microsoft company is gathering a group of beta testers for testing desktop applications for AdCenter Desktop. This application, which was released in June of this year, allows advertisers and agencies manage AdCenter accounts through off-line desktop applications. All the changes made by users after saving are uploaded into the account and applied on-line.

Among the possibilities of AdCenter Desktop, in particular it may be noted, is managing multiple accounts, search and management of keywords imported from Excel tables, simultaneous editing of parameters for several campaigns (bidet prices, URL, targeting ad groups), scanning campaigns for errors before uploading them into Live account, the Search Engine Journal publication reports.