Baidu made friends with Omniture.
Omniture that offers software solutions for business optimization announced a partnership with leading Chinese search engine Baidu.com.
Software from Omniture SearchCenter allows to control and predict site promotion, automating biding of keywords and work with different search engines from a single interface.
The integration of program from Omniture with the Chinese search engine allows advertisers to produce better management of sites and optimize advertising budgets in Baidu.
According to the search management the Chinese Internet audience continues to grow so the advertisers are very interested in the possibilities for targeting advertisements to selected audiences.
According to the forecasts of research company IDC, China's population of Internet users by 2011 will presumably include 378.9 million. The volume of advertising market by this time will presumably reach $ 4,328 billion.
According to Information Technology
AdSense Video Units started their work in another 4countries
Google AdSense expanded the video advertising program Video Units for another 4 countries and introduced support of 3 interface languages.
Now video advertising from Google is available in India, Germany, Brazil and Mexico. The interface is translated into French, German, Spanish.
Video ads from Google were launched for users from Australia, Canada, France, Italy, Japan, the Netherlands, New Zealand, Poland, UK and USA. Initial languages are English and Japanese.
Source: Video units more widely available
Yahoo Right Media has become a partner of LucidMedia.
The advertising platform LucidMedia became a partner of Yahoo Right Media Exchange to provide new opportunities for contextual advertising with the help of Lucid's service - ClickSense.
The system ClickSense, which began its work in 2004, will allow users to group content by 60 categories of vertical search, including opportunities for blocking and editing to ban for display on some sites. Among the proposed channels there will be automotive, financial, entertainment, sports and other verticals.
Lucid, which has been developing for about 10 years, will not only work for the Right Media Exchange, it will be available to any other partner on request.
According to the management, ClickSense was created by a unique algorithm for content recognition to determine its category. This feature greatly enhance the abilities of advertisers, improving the relevance of advertising.
According to Clickz
Google released an updated Ad Planner.
About a month ago Google launched its own tool for planning advertising campaigns called Ad Planner. Despite this recent release, there is already a new version of the planner. New features have been added to the basis of user feedback:
* New statistics, including the time spent on forum, the average number of visits. These data are particularly useful for understanding the "points of entry" of the site.
* The function of adding a site to a media plan directly.
* Media plan indicator. Google Ad Planner notes sites which have been added to a media plan which prevents multiple submissions of the same site.
According to Search Engine Watch
Google launched the Insights service.
Google launched a new service for advertisers - Google Insights for Search. This product provides advertisers with a flexible and highly-functional approach to defining the users' search behaviour on the basis of their location, giving representation on the amount of interest in the search for any product in different contexts.
Functionality of Insight is similar to the functionality of Google Trends.To view the amount of requests and search patterns you must enter a query into the search.
In addition to the amount, the service provides information on similar requests, the most popular queries, information on "categories" (search verticals), the geographical distribution over a period of time.
