Google and Yahoo revealed the details of an advertising deal


Google & Yahoo

Google and Yahoo have revealed some details of the advertising deal made several months ago. As part of an antimonopoly proceedings, the companies told the supervisory bodies some details not related to the financial schemes of division of profits from advertising, says Reuters agency.

In the documents submitted to the consideration the companies emphasize that the transaction is not exclusive to the companies and all additional business opportunities are to remain for partners.

Also the documents state the possibility of joint development of instant messengers Yahoo Messenger and Google Talk.

According to the expectations of Yahoo, the cooperation with Google will bring from $ 250 million to $ 450 million per year after signing the contract.


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Google will give free music to the Chinese.


Google

Google has opened on the Chinese territory a free download service of licensed music, which will cooperate with record companies in exchange for a share of profits from advertising on the portal.

Google will allow to search for music and artists with the help of Google China, and users will be able to download the music from the Chinese site Top100.cn.

According to Search Engine Journal


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Yahoo Right Media has become a partner of LucidMedia.


LucidMedia

The advertising platform LucidMedia became a partner of Yahoo Right Media Exchange to provide new opportunities for contextual advertising with the help of Lucid's service - ClickSense.

The system ClickSense, which began its work in 2004, will allow users to group content by 60 categories of vertical search, including opportunities for blocking and editing to ban for display on some sites. Among the proposed channels there will be automotive, financial, entertainment, sports and other verticals.

Lucid, which has been developing for about 10 years, will not only work for the Right Media Exchange, it will be available to any other partner on request.

According to the management, ClickSense was created by a unique algorithm for content recognition to determine its category. This feature greatly enhance the abilities of advertisers, improving the relevance of advertising.

According to Clickz


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Microsoft let Webmaster Tools out of beta testing.


Microsoft

Microsoft finishes beta testing of a tool for managing sites in the Live Search system - Webmaster Tools. In addition, there were included new features.

Among the innovations there is "Crawl Issue" which shows problems of indexing a site by MSN bot. Webmaster Tool also shows more data on backlinks and makes the data more interactive, allowing to download and filter them.


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Google will close Page Creator.


Google Page Creator

Google has reported that it stops supporting the service for the creation of web pages Google Page Creator. Subscription to the service has ended, new users can subscribe only to Google Sites, which has several functions of Page Creator.

Google Page Creator has been the basic program to create Web pages online for a long time. GDocs, Blogger and Knol give this opportunity indirectly.

According to the support group of the service, the project never went beyond the laboratory Google Labs, but has become a very useful experiment, that let to create a huge number of functions for Google Sites.

Google Sites differs from Page Creator by wide opportunities for creating a site navigation, a large number of "spots" in the form of calendars, documents and videos. Like many other Google's products, the editor allows to do joint work on the page.

According to Google Blogoscoped


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