Yahoo gained budgets from Google.
Analytical company Covario has reported that Yahoo, for the first time in the last two years, received large budgets on search advertising in the second quarter of 2008 from Google.
According to Covario, Yahoo increased its own share in the U.S. by 10% in Q1'08 to 14% in Q2'08. At the same time Google shifted from 86% to 81% over the same period.
Covario also noted a general decline in the growth of commercial search because of unfavourable period of economy, budgetary constraints and better optimization, which helps reduce the budgets for advertising. According to the company, the rate of annual market growth declined from 52% to 43%.
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