AOL completed the pre-sale preparations.

According to the Wall Street Journal publication, the Time Warner Inc. company has finished all the internal preparations for the full AOL division into several parts. This process is seen by analysts as part of AOL's pre-sale preparations.

First of all, Time Warner has divided the ISP dial-up Internet connection and content and advertising department. For several months the company has been considering the possibility of partnerships with other market players, but hasn't found support because of the dubious prognosis of profitability.

The process of portal and advertising department separation from the Carrier services has been launched early this year. The end was scheduled for the end of the second quarter, but the company took an additional month to resolve all issues.

According to analysts, a clear separation of the two branches of the business will contribute to better AOL attractiveness, as it will underline the potential of company's advertising products, which currently are the foundation of all AOL business.

In the AOL's talks with other market players, Yahoo assessed AOL at $10 billion without the dial-up-parts. The market price for shares, however, is not more than $3 - $ 4 billion. Possible buyer of advertising and content part is not only Yahoo, but also Microsoft.

Among the buyers of the "Carrier" part of the company appears the U.S. market leader EarthLink Inc. Analysts estimate the cost of this part of AOL from $2 to $3 billion.There are about 8.7 million AOL subscribers.