Yahoo and Google will limit targeting.
Yahoo announced the launch of function that allows to disconnection customized search function on the basis of personal user data. All users will be able to disable the system to collect personal information and its use. This decision is a response to the proceedings initiated by supervisory authorities with regard to issues of privacy and collection of personal information. Google also will launch similar function in the near future. Moreover, Google will limit targeting by the number of displayed ads for each user.
Baidu made friends with Omniture.
Omniture that offers software solutions for business optimization announced a partnership with leading Chinese search engine Baidu.com. Software from Omniture SearchCenter allows to control and predict site promotion, automating biding of keywords and work with different search engines from a single interface. The integration of program from Omniture with the Chinese search engine allows advertisers to produce better management of sites and optimize advertising budgets in Baidu. According to the search management the Chinese Internet audience continues to grow so the advertisers are very interested in the possibilities for targeting advertisements to selected audiences.
AdSense Video Units started their work in another 4countries
Google AdSense expanded the video advertising program Video Units for another 4 countries and introduced support of 3 interface languages. Now video advertising from Google is available in India, Germany, Brazil and Mexico. The interface is translated into French, German, Spanish. Video ads from Google were launched for users from Australia, Canada, France, Italy, Japan, the Netherlands, New Zealand, Poland, UK and USA. Initial languages are English and Japanese. Source: Video units more widely available
Google-gadget could make harm to users.
Known research company SecTheory, working on Internet security, has reported that the security of users when dealing with services and personalized Google homepage is under threat. The reason for this is the company s policy that supports not tested applications from third parties. Placing unknown gadgets on the home page, user might fall victims to hackers who may intercept their personal information. When login at iGoogle.com, the user s data is redirected by malicious gadgets creating the possibility of phishing.
Internet search has become the most popular on-line activity
According to the study of on-line users behavior, the daily use of search engines has increased from one third in 2002 to 49, says Pew Internet American Life Project. These data show that the use of search engines may soon match the intensity of using e-mail. According to Pew Internet American Life Project, about 60 of Internet users use e-mail daily. These figures also show that Internet search is much more popular than reading the news 39 of users daily or viewing weather reports 30 of users daily.
Google lost its investments in AOL
Google has reported the possible loss of investments in AOL. The report on the financial results of the second quarter, which was published by the Time Warner made a clear statement about the plight of the company. TW profit fell by 16, which amounted to 230 million. Google owns 5 of stocks in Time Warner, which were acquired to sustain an advertising partnership with AOL and exclusion of Microsoft. The amount of investments that Google invested in AOL in 2005 was equal to one billion of U.S.
Google Video is testing new features.
Google Video has included a new feature - the result of the search may be limited to video, which can be inserted in a website. Video which can be watched on-line have play icons. In addition, the site is testing autocompletion of queries in the form of options for the ending, as implemented on YouTube. YouTube Suggest feature was launched in May of this year after an open public testing. According to Google Operating System
Google and Yahoo revealed the details of an advertising deal
Google and Yahoo have revealed some details of the advertising deal made several months ago. As part of an antimonopoly proceedings, the companies told the supervisory bodies some details not related to the financial schemes of division of profits from advertising, says Reuters agency. In the documents submitted to the consideration the companies emphasize that the transaction is not exclusive to the companies and all additional business opportunities are to remain for partners. Also the documents state the possibility of joint development of instant messengers Yahoo Messenger and Google Talk.
Google will give free music to the Chinese.
Google has opened on the Chinese territory a free download service of licensed music, which will cooperate with record companies in exchange for a share of profits from advertising on the portal. Google will allow to search for music and artists with the help of Google China, and users will be able to download the music from the Chinese site Top100.cn. According to Search Engine Journal
Yahoo Right Media has become a partner of LucidMedia.
The advertising platform LucidMedia became a partner of Yahoo Right Media Exchange to provide new opportunities for contextual advertising with the help of Lucid s service - ClickSense. The system ClickSense, which began its work in 2004, will allow users to group content by 60 categories of vertical search, including opportunities for blocking and editing to ban for display on some sites. Among the proposed channels there will be automotive, financial, entertainment, sports and other verticals.
